Does the image of a young child struggling in sugercane fields and that of Coca Cola seem at odds to you? How about the fact that 7-8 trade unionists were murdered in Columbia, more have been kidnapped, tortured or falsely imprisoned - and they all worked at a Coca Cola bottling plant.
Belching Out the Devil starts out as a rueful look at how the corporate giant achieved its global domination; from the Coca Cola museum in Atlanta (I've been - it IS a rip off), to the eye-catching snuggly fuzziness of their adverts. But the tone quickly sours as journalist, Mark Thomas, details horror after horror.
If, like us, you feel that corporations as big as Coke have a moral and social obligation to ensure that they not only talk the talk but walk the walk, you can do a few things:
1 - Read this book for yourself (although unfortunately, I don't think any proceeds go towards any given campaign)
2- Visit Killer Coke and give a donation
3 - Stop buying Coke (and all its derivatives)
4 - Pass the message on
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